Merchandise & Apparel
BFit Heroes Cup merchandise is a signature part of tournament weekend and an important way our community shows pride, connection, and support for the cause.
The official 2026 collection is currently in development, and this page will be updated with full details as the event approaches.
In the meantime, you can shop our current collection online to gear up early.
Tournament Weekend Store
The official merchandise store will be located in the front lobby of the facility and open throughout the entire weekend.
Each year, the store features a wide range of apparel including:
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Tournament‑branded gear
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Designs by members of our community
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First responder and military‑themed merchandise
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Limited‑edition releases
Additional details — including featured items — will be announced as plans are finalized.
Community Impact
Merchandise sales help support programs that provide connection, wellness resources, and direct care for our community.
Importantly, tournament apparel has become a powerful symbol of pride, camaraderie, and shared experience — both on and off the ice.