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Merchandise & Apparel

BFit Heroes Cup merchandise is a signature part of tournament weekend and an important reflection of the pride, camaraderie, and community behind the event.

Tournament Weekend Store

The official merchandise store will be located in the front lobby of the facility and open throughout the entire weekend.

Each year, the store features a wide range of apparel including:

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  • Tournament‑branded gear

  • Designs created by members of our community

  • First responder and military‑themed merchandise

  • Limited‑edition releases

Community Impact

Merchandise sales help support Healing Heroes Foundation programs focused on wellness, recovery, direct support services, and community-based initiatives for first responders, military personnel, veterans, and their families.

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Importantly, tournament apparel has become a powerful symbol of pride, camaraderie, and shared experience — both on and off the ice.

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